Certification
Businesses who meet the ADELANTE certification requirements are eligible to join the network of Latino-friendly businesses. ADELANTE-certified businesses gain the right to display the Adelante logo on signs, letterheads, storefronts, advertisements, phone directory listings, websites, etc. to notify potential Latino customers that they are welcome and that you are able to fully serve them. ADELANTE will continue to work for you by building trust with the Latino community, informing Latinos that they can feel comfortable using your services, and bringing you new Latino clients.
ADELANTE Certification Requirements
To be eligible for ADELANTE Certification, businesses must score a “2” in each of the four categories listed below.
Hospitable Environment:
0 = Latino customers do not feel welcomed and are served with reluctance.
1 = Latino customers feel welcomed and are served without reluctance.
2 = Latino customers feel welcomed and are served with no reluctance on the part of the business’ staff. A representative from your business has attended a cultural sensitivity workshop.
Services clearly defined in Spanish:
0 = Description of services in Spanish is not available.
1 = An oral description of services is available in Spanish only when a Spanish-speaking employee or Adelante representative is present.
2 = A written description of services is always available and offered to Spanish-speaking customers without request.
Services performed in Spanish:
0 = No one is available to set up appointments over the phone in Spanish, and no one is available to conduct appointments in Spanish.
1 = A member of your staff is available to conduct appointments in Spanish but unable to set up the appointments over the phone in Spanish. OR A member of your staff is available to set up appointments over the phone in Spanish, but unable to conduct appointments in Spanish.
2 = Spanish-speaking customers are able to set up an appointment over the phone to conduct business with a bilingual member of your staff or a member of your staff and an interpreter.
Business transaction clearly defined and explained in Spanish:
0 = Business transaction paperwork is not available in Spanish.
1 = Business transaction explained orally in Spanish only when a bilingual employee is present or ADELANTE representative is present.
2 = Business transaction clearly defined in written Spanish. A bilingual member of the business’ staff or an ADELANTE representative must be available by appointment to orally explain the agreement in Spanish if necessary. *In some cases, documents must remain in English. In these cases, the English version may be used, but it must be explained orally in Spanish.