About Us
How does ADELANTE work?
Your business can become a part of the ADELANTE network by being certified as “Latino-friendly.” Once certified, ADELANTE will market your business in the Latino community, bring you new Latino clients, and provide your business with everything it needs to be able to fully serve Spanish-speaking clients.
What does ADELANTE mean?
“ADELANTE” means “move forward, go ahead“. To a Spanish-speaker, ADELANTE is a welcoming word meaning “come in”.
Why should my business become ADELANTE-certified?
The smartest decision you can make to move your business forward is to optimize your appeal to the Latino community - the largest minority group in the USA and fastest-growing market sector in the North Carolina and United States economies. Latinos know to look for and trust ADELANTE-certified businesses. ADELANTE-certified businesses gain the right to display the green ADELANTE arrow to notify potential Latino customers that they are welcome and that you are able to fully serve them. ADELANTE-certified businesses will be featured in a monthly column in El Eco de las Montanas and La Voz Independiente (Asheville’s two Spanish-language newspapers). We work hard to promote your business in the Latino community through personal appearances at local Latino events, brochures placed in organizations that Latinos know they can trust, local and regional advertisements, the ADELANTE website, and many other outreach activities. ADELANTE will continue to work for you by building trust with the Latino community and informing them that Latinos can feel comfortable using your services.
Who is ADELANTE?
Jamie Beasley, founder of ADELANTE, maintains a strong commitment to his current work with Latinos in Asheville, NC, while drawing extensively from his experience working with Latinos abroad. As a Latino Business Developer for Mountain Bizworks, he has noticed that many businesses offer products and services that appeal to the Latino market; however, most businesses lack the outreach and infrastructure necessary to be able to gain and serve Spanish-speaking clientele. The Latino population in Western North Carolina has proven their impact on the economy through their hard work, but their consumer buying power has been largely overlooked. Jamie created ADELANTE to provide businesses with a user-friendly approach to attracting and serving the Latino population. Opportunities abound for local businesses to increase their bottom line, and for Latinos to find more consumer choices.
Who supports ADELANTE?
ADELANTE is proud to have the support of the Latino Advocacy Coalition (El Centro), Catholic Social Services, Nuestro Centro, Mountain Bizworks, and many leaders in the Latino Community.
